ratari Auto Finishers, Inc. was founded in 1951 by Dominic Aratari and the only product sold was a battery additive to rejuvenate old batteries. As time went on the company produced other automotive products, for example, white wall tire cleaner, klenzol, motor-kleen, and car wash under the DM name. In 1973 Mr. Aratari’s three sons joined the business and the name was changed to Aratari Auto Finishers, Inc.
In 2012, AAF partnered with Enterprise Network Systems, Inc. to provide an e-commerce solution for the company which used Lovetro.com to design the front end. The site launched in early January 2013.