antahala Outdoor Center is the recognized leader in Southeastern whitewater adventures, with almost 40 years experience in the industry. They run regular excursions on the Nantahala, Ocoee, Chattooga, Cheoah, Pigeon, French Broad or Nolichucky rivers. Since NOC began rafting back in 1972, NOC has led the industry in guest experience. Today, they’re the largest rafting company in the US.
In 2009, they partnered with UniteU to provide an e-commerce platform which was designed by Lovetro.com.